Romantic ideal characteristics – Influence of Mani Ratnam movies among Gen Z

Abstract

Romanticism has always been a major influence on how people feel and interact with
one another. This study attempts to look into the influence of romantic ideal features on Gen
Z audiences' evaluations of Mani Ratnam films. This research is a quantitative study that aims
to examine how Romantic ideals from Mani Ratnam movies influence Gen Z population using
social learning theory model. The sample technique used was a simple random sampling with
the sample of 150 Gen Z respondents and data was analysed using descriptive statistics. The
social learning theory was used to analyse how Mani Ratnam films' romantic ideals affected
the Gen Z population. The findings of this research provide insights for Gen Z population’s
perception over romantic ideals embedded on Mani Ratnam films and its effects towards
partner preferences. The results showed that the romantic ideal characteristics have a
significant influence on the way Gen Z perceives and interprets Mani Ratnam's films.