Dissecting prospects, issues and challenges of Mizo social media influencers on Instagram
Abstract
There have been a growing number of social media influencers in Mizoram in recent years due to increased usage of online technology. This study employed a qualitative methodology with the use of Interview of 12 Mizo social media influencers based on purposive sampling. The study utilized thematic analysis for interviews and generated various themes from the data. The themes include types of content and inspiration, target audience, brand deals and collaborations, source of income, interaction with followers, ethical concerns and challenges. This study is relevant in finding out the issues and challenges faced by the Mizo social media influencers on instagram. Today most Mizo social media influencers on instagram range from nano to micro influencers which mean most of them have around 1k to 100k million followers on instagram. Mizo social media influencers maintain a certain level of ethical standards on their accounts by giving honest reviews on products or services endorsed by them. They believe that social media influencers have great persuasive power and call for more financial benefits from brands if it is going to be economically viable and sustainable for one to make a living.
Keywords: social media, instagram, influencers, Mizo