SAHAYA SARUGA A (2023) “A study on the influence created by traditional celebrities among the students of age 17-24 through celebrity endorsement”, International Journal of Current Humanities & Social Science Researches (IJCHSSR) ISSN: 2456-7205, Peer Reviewed and Refereed Journal, 7(4), pp. 26–32. Available at: https://journal.indiancommunities.org/index.php/ijchssr/article/view/217 (Accessed: 10 September 2025).