Title Design in Walt Disney Animation Studios Movie Posters from 1937 - 2022

Abstract

Walt Disney is an American animation studio that creates animated features and short films is one of the biggest and oldest studios in the world that was officially started in 1923 by brothers Walt Disney and Roy O. Disney. The journey of Walt Disney Animation Studios is divided in seven era’s of having a set of movies on it. The title of the movie posters is for introducing the film to the mark, the type and style of the film, and it has become an independent art form. To analyze the characteristics of Title Design in Walt Disney Animation Studios movie posters, through qualitative content analysis this paper aims to interpret 61 Walt Disney Animation Studios movie posters from the year 1937-2022 through Syntactic analysis .  Since it is a very  wide topic; however,  this  study  is  limited  to  external structural parameters like the layout and the typography with variations. As a result, how Syntactic influences in structural variations include stroke  thickness, weight, texture, color and letter-spacing has been analyzed